Chiefly Growth | C-Level Growth Leadership, On Demand

The Business of Growth

Most organizations know they have untapped growth potential.

Few have the clarity to act on it with confidence.

C-level growth leadership, action, and outcomes. On Demand.

Growth doesn't happen by accident. Partner with Chiefly Growth to develop your roadmap.

Growth problems are often felt before they’re understood.

Chiefly Growth transforms problems into opportunities, durable growth solutions, and meaningful outcomes aligned to your organization.

We solve problems like these.

We need to quickly find ways to grow our business.

We need a customer acquisition strategy.

We have a vision for growth, but need help to execute effectively.

How can we connect Marketing to business outcomes?

How can we translate customer loyalty into growth?

Our marketing tactics aren’t working, it’s time for a change.

Our Services

Chiefly Growth Adviser

A C-Level Growth expert to uncover and realize your growth potential. Offering strategic clarity and the hands-on leadership needed to achieve your growth aspirations.

Chiefly Growth Advisers bring core marketing expertise, plus working proficiency in analytics, finance, technology, creative/content, and managing subject matter experts such as agencies and other specialists. Advisers mobilize the right resources for growth, whatever is needed, wherever it resides.

Expect a growth assessment documenting your growth optionality (your opportunities), clarity on the value and feasibility of these opportunities, a growth strategy and roadmap, a growth stack ensuring the right mix of resources to execute effectively. All complemented by executive level communication to galvanize the work along the way.

Our Growth Operating System provides a consistent framework to translate inputs into opportunity and strategy, transform opportunity into an actionable plan, assemble the right resources, and deliver observable outcomes as the output.

Partnerships are based on a monthly retainer, and a quarterly commitment, balancing flexibility with the continuity necessary for growth.

Chiefly Growth Adviser. C-level marketing and growth leadership, working proficiency across analytics, finance, technology, creative, and agency management to mobilize the right resources for growth.

How We Work

A Growth Track Record

Assignment
Build a marketing and growth function, to create revenue growth and enable a liquidity event.
Growth Strategy
Build an efficient marketing funnel starting with a free product, moving into paid subscription, and optimizing subscription plans for retention. Segmented messaging, thoughtful customer experience, and disciplined analytics were keys to success.
Outcome
Annual recurring revenue from $30M to $55M in 18 months (+83% ARR). A liquidity event followed.
Assignment
Maximize profitable e-commerce growth, while reaching a $1 billion revenue milestone.
Growth Strategy
Increase customer LTV and repeat purchase moving Etsy from a destination for unique gifts to “relevant everyday” through marketing channel expansion, merchandising assortment and personalization.
Outcome
A 30% annual revenue increase, exceeding $1 billion for the first time in the company’s history.
Assignment
Revitalize customer acquisition for a personalized wine subscription service with declining revenue.
Growth Strategy
Streamlining marketing activities to identify and scale winners, while removing inefficiencies in channels, content, and operations. Reimagining the target audience and scaling influencer marketing were central to the approach.
Outcome
From decline to revenue growth in 6 months, reduced Customer Acquisition Cost 25% (CAC).
Assignment
Monetize Target’s internal digital marketing products, features and operations in a new business.
Growth Strategy
Develop a vision, business case, and roadmap for a new media business. Highlighting media network scale, targeting precision, and closed loop attribution capability. Launched via partnerships with brands including Dyson, Google, Levi’s, and more.
Outcome
Eclipsed $200M in revenue year two, while scaling operations, sales enablement, and product portfolio.
Assignment
Scale a new, direct to customer sales channel (D2C) , while maintaining the traditional B2B business model.
Growth Strategy
Refine the brand and value propositions as a consideration and purchase trigger, dramatically improve website navigation and conversion rate, and launch an Ambassador program for course to drive course enrollment.
Outcome
A 20% increase in D2C revenue in one year, which helped validate the business during due diligence, leading to a strategic acquisition.