Chiefly Growth | C-Level Growth Leadership, On Demand

A Strategic Marketing Partner

Consultant Strategy.

Agency Know-How.

Customer First, Business Growth.

Growth doesn't happen by accident. Partner with Chiefly Growth to develop your roadmap.

We Identify Opportunity.

We Realize Business Results.

We Solve Problems Like These

We’ve always been B2B, but there’s a direct to customer opportunity. We need help figuring it out.

We need a customer acquisition strategy that’s effective and efficient.

We need help leveraging our customer data effectively.

Our Marketing isn’t working anymore, we need a new direction.

We want help translating customer loyalty into business growth.

We need help understanding where AI can actually improve the business.

Our Services

Chiefly Growth Adviser

A C-Level Growth expert to uncover and realize growth potential.

Chiefly Growth Advisers bring core growth and marketing expertise, paired with proficiency in product, analytics, finance, AI/technology, content, and customer experience.

Our business model allows Advisers mobilize the right resources for growth, wherever it resides. That includes working with your existing teams, agencies, technology and data, or bringing in new things that are needed to realize growth.

We have a proven method to quickly identify opportunity, build a strategic roadmap and plan, and orchestrate the necessary resources to deliver meaningful business outcomes.

Partnerships are based on a monthly retainer, balancing flexibility with the continuity necessary for growth.

Chiefly Growth Adviser. C-level marketing and growth leadership, working proficiency across analytics, finance, technology, creative, and agency management to mobilize the right resources for growth.

How We Work

A Growth Track Record

Assignment
Build a marketing and growth function, to create revenue growth and enable a liquidity event.
Growth Strategy
An efficient marketing funnel starting with a free product, nurturing into paid subscriptions, and optimizing subscription plans.
Positioning the brand as personal, with consistent messaging and a thoughtful customer experience, built on a founcation of sound analytics (CAC, LTV, Churn).
Outcome
Annual recurring revenue from $30M to $55M in 18 months (+83% ARR). A liquidity event followed.
Assignment
Maximize profitable e-commerce growth, while reaching a $1 billion revenue milestone.
Growth Strategy
Move Etsy from a destination for unique gifts to an every day shopping destination.
Added new marketing channels including TV/Video and Social, featured an expanded merchandising assortment, improved personalization, and revamped metrics to focus on LTV, CAC, and repeat visits.
Outcome
A 30% annual revenue increase, exceeding $1 billion for the first time in the company’s history.
Assignment
Revitalize customer acquisition for a personalized wine subscription service with declining revenue.
Growth Strategy
A revamped target audience based on actual customer data informed messaging focused on personalization, value, and the total customer experience.
A streamlining of marketing activity improved efficiencies broadly, and led to Influencer marketing becoming the largest single channel.
Outcome
From decline to revenue growth in 6 months, reduced Customer Acquisition Cost 25% (CAC).
Assignment
Monetize Target’s internal digital marketing assets and customer data as a new business.
Growth Strategy
Offer personalized ad targeting, closed loop attribution, and strategic customer insights wrapped in a media network
Developed a business case, and roadmap for a new media business. Launched via partnerships with brands including Dyson, Google, Unilever, and many more.
Outcome
Eclipsed $200M in revenue year two, while scaling operations, sales enablement, and product portfolio.
Assignment
Identify efficiency in eight-figure media budget and improve marketing accountability.
Growth Strategy
Brought together sales, marketing expense, media, and store location data, paired with a thorough review of the existing marketing mix modeling (MMM) attribution.
Delivered a data driven recommendation, focused on marketing efficiency, advertising and media tactics, and attribution optionality.
Outcome
Identified seven-figure media waste, an ROI-driven digital opportunity, and a refined MMM methodology.